Slide 7 - What kind of media institution might distribute your media product and why?

I've taken into consideration two popular magazine publishing companies in the U.K which are IPC and Bauer, as you can see the magazine logos I have placed underneath their headings are the music magazines each of the companies publish.


The advantages of having my media product published by IPC would mean that it would be the second music magazine they'd publish, showing that they'd take a great deal of consideration into putting more money and promoting Fusion magazine as they don't have many music magazines to promote, besides NME. Whereas the disadvantage of having my magazine published by IPC would cause great conflict with NME for a target audience as they both focus on the same genre of music being indie, which could mean my magazine could be turned away as they'd both be rivalling each other.


On the other hand, Bauer have many music magazines that they've published but could be a disadvantage as the company won't have as much time in promoting Fusion as they have other dedications to other magazines they already publish. However, the fact they already publish a variety of music magazines would indicate that the company are experienced and could help strengthen the convention I've already applied.


After researching both companies, I've come to the conclusion that Bauer would be the ideal media institution that would publish my magazine.