As well as attracting and addressing my audience on the front cover I've also done it on my contents page by:Including an editor's message for the readers using informal language to suit the audience I'm addressing. I've made a section of the contents page with stories sponsored by Fusion which you wouldn't find anywhere else.
I used a variety of images to show the different bands included in my magazine and I had another free inducement for the Fusion reader on the contents page for a chance to get free iPod downloads which also makes them feel as if they're getting more out of their money and this inducement is what a typical, young and technological audience would be interested in.
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