NME: Audience Profile

The New Musical Express magazine better known as NME is a popular rock/indie magazine sold in the United Kingdom which has was first published in March 1952. The magazine has an audience of an average age of 24 but 91% of readers are mainly between the age of 15-34. It is read by both men and women with the ratio of 69% males and 31% being female, this show that the publishers mainly focus on male readers and producing information that will interest them also taking into account the female interest too.
The general occupation of readers are 52% working full time, 7% working part time with 29% of people still studying at either school, college or university. The circulation of the magazine is approximately 40,948 with an increasingly high readership being 369,000. A majority of people who purchase the magazine have a general interest into rock and indie music, also having an interest into gigs, festivals and concerts across the U.K performing this genre of music. Almost 60% of the audience reading the magazine will fit within the category being A, B and C1 showing the people to be quite wealthy.

The fact that NME advertise new tickets festival scam being sold online showing that the story is targeted towards an audience who use modern technology, I'd also assume the readers to have an interest into attending various gigs and festivals across the U.K.
Also they'd target their audience by the use of clothing the man wears because it's very casual, yet fashionable. This would link with the audience as they are young and the man from "The Courteeners" could be seen as a style icon for rock/indie fans. The readers of NME concentrate on the way they look which is reflected in the way the magazine is well presented and laid out efficiently.