Friday 29 January 2010

St Marks Prospectus

By looking at the St Marks Prospectus I can tell there are various messages the sixth form are trying to put across to students and promote through the use of various things on the cover.
There are mainly polysemic images on the cover as opposed to text as the sixth form could be promoting the people who attend there, showing the audience that it's a friendly atmosphere which could portray that people who apply to attend there would feel comfortable in making new friends. Also there are images of students from different ethnic backgrounds which shows that the sixth form welcome young people from a worldwide audience.
The images in the prospectus have been merged together to portray the idea that the students in the sixth form are close which would encourage the reader to feel that it's a welcoming atmosphere.
The sixth form have applied the logo to the cover to show authenticy, to portray a more professional and formal approach to their audience and is also easily recognisable.
There are two main images on the cover, one being the three young girls who presumably attend the sixth and shows that they're happy to be there. There is another image of the students studying in the library showing that they are working together on desks and on computers promoting the students in the sixth form help each other, also that it's a very modern and technological school.
I feel that the sixth form has promoted themselves to be very inviting to anyone who is interested in studying in further education, as the connotations of the images used helps represent the values the sixth form have to offer their audience.




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